Connecting SMM and Events:

Social Media Marketing (SMM) is becoming a very popular methodology for the non-traditional marketing. It is a non-expensive and faster way to get eye balls. Also it is the most hip and coolest trend to follow. You not only grow your network you can also promote yourself and/or business.

Events, specially public events are very much in need for promotion and marketing to increase the event registration and get more exposure.

For a succesful event marketing professional it is important to understand the in & outs of SMM. For all or most of them it requires some amount of web/online savviness.

I am a frequent user of Facebook, Twitter and MeetUps. Then there is MySpace too... and of course blogging sites.

Groundswell is a very good book which explains how to use Social Media. Highly recommend it.

I think that for an event organizer nothing can be better than a SOLD-OUT event.

Along with all kinds of Print and Media Braodcast/Advertising it is also important to indulge in the SSM. It is very easy to use and in no time you will see yourself like a professional Social Media networker.

However it is very important to follow the ethics of these Social Media Networking websites and not end up being banned as a spammer!